Ashwaa is not just a brand. It is a legacy in motion
The fabric is the horse. The motif is the rider. Neither is complete without the other.
INTO THE WORLD →
WORN AT ASHWA
The stable and the paddock are not a reference. They are home.
We don't compromise on the standard. We hold it the way a rider holds a line.
Ashwaa is led by the Virk family, who have bred horses across four generations. Poonam Virk founded Ashwaa to give Indian craft a voice in the equestrian luxury vocabulary. Her husband, Colonel Jagdeep Virk, is a decorated officer of the 61st Cavalry perhaps the last active mounted regiment in the world and has spent decades in the sport of polo across more than twenty countries.
Ashwaa does not use the horse as a motif. It uses the horse as a worldview. Equestrian, polo, dressage, show jumping, the broader culture of the stable and the paddock is not the brand's reference point. It is the brand's home. This is why every collection Equestrian, Polo, Dressage & Show Jumping carries its own register, its own emotion, its own way of wearing the world.
In polo, in dressage, in the quiet language of equestrian partnership, neither creature leads absolutely. The horse carries power; the rider carries direction. Together, they arrive somewhere neither could reach alone. This is the founding principle. The Ashwaa motif does not sit on top of the fabric. It emerges from it, placed there in collaboration between maker & material. The fabric is the horse. The motif is the rider. Neither is complete without the other.
This commitment to material integrity runs through everything the brand makes. Quality at this level requires fanaticism about material sourcing, about the artisan's training, about every step of production. Pashmina under fifteen microns. Washed by reetha, never by chemical. Motif applied by hand, never by machine. The brands that endure are the ones that treat quality not as a standard to meet but as a standard that keeps moving. We have always understood this.
Do you need to contact our team? Our advisors will be delighted to answer your questions.