Privacy Policy

We collect information that you provide directly to us when you:

• Create an account - name, email address, phone number, and password
• Make a purchase - billing and shipping address, payment information
• Contact us - any information you include in your correspondence
• Subscribe - email address for newsletters and promotional communications

We also automatically collect certain information when you visit our website, including your IP address, browser type, device information, and browsing behaviour through cookies and similar technologies.

We use the information we collect to:

• Process and fulfil your orders, including shipping and payment
• Communicate with you about your orders, account, and customer service enquiries
• Send promotional communications (with your consent) about new collections and offers
• Improve our website, products, and customer experience
• Prevent fraud and ensure the security of our platform
• Comply with legal obligations under Indian law

We will never sell your personal information to third parties.

We may share your information with trusted third parties only as necessary to operate our business:

• Payment processors - to securely process your transactions
• Shipping partners - to deliver your orders
• Analytics providers - to understand website usage (anonymised data)
• Legal authorities - when required by law or to protect our rights

All third-party partners are contractually bound to protect your data and use it only for the purposes specified.

Our website uses cookies and similar technologies to enhance your browsing experience:

• Essential cookies - required for the website to function (cart, login sessions)
• Analytics cookies - help us understand how visitors interact with our site
• Marketing cookies - used to deliver relevant advertisements (with your consent)

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect your ability to use some features of our website.

Under applicable data protection laws, including the Digital Personal Data Protection Act (DPDPA), you have the right to:

• Access - request a copy of the personal data we hold about you
• Correction - request correction of inaccurate or incomplete data
• Deletion - request deletion of your personal data, subject to legal retention requirements
• Withdraw consent - opt out of marketing communications at any time
• Data portability - receive your data in a structured, commonly used format

To exercise any of these rights, please contact us at privacy@ashwaa.com.

We implement appropriate technical and organisational measures to protect your personal information:

• SSL encryption for all data transmitted through our website
• Secure payment processing through PCI-DSS compliant providers
• Regular security audits and vulnerability assessments
• Access controls limiting employee access to personal data on a need-to-know basis

While we take every reasonable precaution, no method of transmission over the internet is 100% secure. We encourage you to use strong passwords and protect your account credentials.

This Privacy Policy is governed by the laws of India, with jurisdiction in New Delhi.

We comply with the Information Technology Act, 2000 and the Digital Personal Data Protection Act (DPDPA), 2023, as applicable. Any disputes arising from this policy shall be subject to the exclusive jurisdiction of the courts of New Delhi.

This policy was last updated in June 2026. We may update this policy periodically and will notify you of significant changes via email or a prominent notice on our website.